Reading
Reading
2.1.2 Go over learning object 2 to get familiar with 10 tips to improve reading skills, and create a diagram based on the video and the learning object to remember them. Now put them into practice!
1-Never read a book without a pen in your hand.
2- Read a whole paragraph before you underline any thing
3- Read out loud (to read slowly and understand).
4- Read out silent check the things you like.
5- Try to explain yourself the paragraphs that are hard for you.
6- Its ok not read the whole book, you can skip parts be selective.
7- Pay attention to summary words, like “in conclusion. therefore” so you can make sure you understand the meaning.
8- Highlight or circle the keys words in a sentence so next time you check the book you can read again what you really liked.
9- Underline all words you don’t know and find out the meaning.
10- Read the book “how to read a book”.
2.1.3 Develop exercises A to F on pages 40 and 41 of your Market Leader book.
A. What kind of hotel do you like to stay in when you are in holiday or on business?
I like rural hotels not in the city.
B.Tick the facilities you expect to find a business hotel.
Health club √
Concierge desk √
Restaurants √
Business centre √
Coffee shop √
C. Underline the words from Exercise B in the text below
HILTON TOKYO
The Hilton Tokyo is in the center of Tokyo’s Shinjuku skyscraper business district. This luxury hotel has 808 guest rom sans a choice of seven inviting bars and restaurants.
Guest can swin in the hotel’s indoor pool, play tennis on one of the two roof top tennis courts, or relax in the Jacuzzi an sauna in the hotel’s 24-hour health club.
Guest can visit nearby Tokyo attractions, including Yoyogi park, the Meji Shrine n the imperial Palace For guests with children, the Tokyo Disney resort is about 20 kilometers from the hotel. The hotel’s 24-hour reception team offers advice on places to visit. Guest can also book sightseeing tours and theatre tickets. Shinjuku`s bus shops are a 10-minute walk from the hotel.
Guest feels at home in the spacious rooms, with large windows and city views. In each room, there is a desk, air conditioning and voicemail.
Rooms have high-speed internet access, a flat-screen TV and on-demand videos. The Musashino serves Japanese specialities. Le Pergolese offers French cuisine. Guest can try Chinese food at the Dinasty an order a midnight snack at the Marble Lounge.
The Hilton Tokyo I the perfect place for meetings. There are 16 meeting rooms. The largest room has space for 1,200 people. There is also a 24-hour business centre.
From Narita International Airport, the easiest way to arrive is to take the airport limousine. It takes about two hours. Getting around is easy. There .is a free shuttle service from the hotel Shinjuku station. The hotel is also directly connected to the Tokyo Metro Subway.
D.Take turns to ask and answer questions about the Hilton Tokyo.
-Check your e-mail in your room?
A: Can you check your e-mail in your room? B: Yes, you can
-swim outside at the holel?
B: Can you swim outside at the hotel? B: No, you can’t
-Play Tennis at the hotel?
A: Can you play tennis at the hotel? B: Yes, you can
-Eat Chinese food in the Musashino?
A: Can you eat Chinese food in the Musashino? B: No, you can’t
-Host a dinner for a 1,500 people?
A: Can you host a dinner for a 1,500 people? B: No, you can’t
-Use the health club at night?
A: Can you use the health club at the night B: Yes, you can
-Get from Narita Airport direct to the hotel?
A: Can you get? B: no, you can
E. Answer these questions.
How far is the hotel from the Shinjuku shopping area?
10 minute walk.
How long is the business centre open?
24 hours
How long does it take from Narita Airport to the hotel?
two hours
F.Match the words on the left (1-6) to the words on the right (a-f) to make word partnerships from the text.
|
Business |
Views |
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Indoor |
Rooms |
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Sightseeing |
District |
|
City |
Pool |
|
Internet |
Tours |
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Meeting |
Access |
2.1.4 Read article India likes fast-food chains on page 46 of your Market Leader book and develop exercises A to D.
A. Discuss these questions in pairs
How often do you eat in fast-food chains?
Really I don’t eat much fast food because generates me health troubles, but I try to eat one or two times in a month.
How popular are they in your country? Who is a typical customer?
Are many popular in my country, because is a easy way to eat in the night, after a work day or when you needs to eat something quickly to back to the office, or just for eat something different at the popular restaurant’s menu.
The typical customer of this products are young people between in 15 and 35 years old, probably students and workers, they don’t have much time, and try to optimize the time day a day.
How do they change their menus for the local market? Give some examples.
They try to make menus accord with the products of basic nutrition and related culture of the country. For example: T.G.I. Friday’s or HOOTERS sales burguers with specially colombian ingredients like beans, or offers the “Picada” , a special dish with ingredients of a rural regions of the counr like the “Rellena” or “Chorizo”.
C. Match the words (1-5) to the words on the right (a-e).
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salaries |
With a strong and hot flavour |
|
|
demand |
The kind of things that someone likes |
|
|
adapt |
The money people earn for their jobs |
|
|
Tastes |
The need people have for a service |
|
|
spicy |
Change something |
|
|
|
|
|
D. Read the article again and answer these questions.
What type of customer goes to the Phoenix Mills Mc Donald’s at lunchtime?
They are college students, office workers and mothers.
How many times a week does Akshaya Battta go to Mc Donald’s?
She goes one time in the week.
How much does Sahal Amlani typically spend in Mc Donald’s at weekends?
He spends Rs300 equal to USD 6.60 every weekend.
How do these fast-food companies adapt their menus for indian customers? Complete these sentences
- Mac Donald’s offers mutton and chicken Maharaja Mac.
- In its chicken dishes, KFC uses Indian spices and cooking techniques.
- Pizza hut has a lot more vegetarian toppings on our pizzas.
Why is necessary to make these changes?
If the fast-food companies not make this changes.
2.1.5 Open your market leader book on page 54, read article Uniqlo: a global success story, and develop exercises A to F. Send these exercises in the word file corresponding to study Guide 2. DO NOT take photos of the pages and paste them on the word file; you have to type these exercises (including the instructions).
A- Before you read the article below, discuss these questions.
1 What global fashion companies do you know?
I Know Hugo Boss, Prada, Zara,Disel
2 Which are the most successful in your country?
Disel and Zara
3 What do you know about uniqlo, the global fashion retailer?
B- Match these words (1-6) to their meanings (a-f).
1 expansion a) employ someone to do a job
2 strategy b) when something gets bigger in size
3 relaunch c) clothes produced by a designer for the season
4 flagship store d) introduce something new again
5 hire e) a detailed plan for achieving something
6 collection f) a company’s main store, often big and in an important shopping area
C Read the article quickly and underline these numbers and date. Then say what they refer to.
1 1984 2 2003 3 2005 4 November 2006 5 April 2009 6 Y 49.8 7 64
1984: Date when Tadashoi Yani opens his first store in Hiroshima.
2003: Uniqlo closed all its stores in the UK.
2005: Yani changed the strategy
In November 2006 with the opening of flagship store in New York.
April 2009: He hired Jil Sander
Y49.8 bn: corresponds to the Uniqlo made profits of Y49.8bn.
64: The Company increased its number of stores.
D Decide whether these statements are true (T) or false (F). Correct the false ones.
1 In the 1990s, Japan was uniqlo’s main market. V
2 Uniqlo had a lot of successes when entered the UK market in 2001. F
Uniqlo dident have success in the UK in 2001.
3 Yani´s new global strategy was to open big store in important cities. V
4 At the end of 2008, uniqlo had 92 international stores. V
5 Yani hired Jil sander to design all uniqlo’s clothes. F
Yani hired Sander to desing a collection fo 2009
6 Uniqlo opened 64 stores in Asia between 2007 and 2010. V
E. Look through the article and find the missing verbs.
1 Uniqlo grew quickly in Japan during the 1990s.
2 Over the next two years, the number of international stores went From 54 to 92.
3 The number (of stores) increased To 64 at the end of 2010.
F. What makes a business successful? Put these points in order for you. Add other points to the list.
1- having clear strategy and plan 4- personal contacts
2- hard work 5- ability to learn from mistakes
3- money 6- luck