Vocabulary

Vocabulary

1.1.2 Open your Market Leader book on page 67 and develop exercises A to C on describing people. 

A. Match the statements (1-10) to the adjectives (a-j).

TheyThey are

1. Like to spend time with other people                 h)sociable                                                                              
2. Want to reach the top in their career                 a) ambitious                                                                         
3. Have a lot of new ideas                                     b) creative                                                                                  
4. Do what they promise to do                              J) reliable                                                             
5. Are usually calm                                             g) relaxed                                                                     
6. Spend a lot of time doing a good job                 c) hard working                                                       
7. Like to be on time                                            f)punctual                                                           
8. Encourage other people to work well                  d) motivating                                                      
9. Are good at making things work                        i) practical
10. Like to do things for other people                       e )helpful                                                       

B. Use adjectives from Exercise A to complete this human-resources report.

Maria Karlsson

Maria is good in a team and she gets on well with other colleagues. She is extremely sociable. She is never late for meetings – she always punctual. She is very reliable, she always meets deadlines. She is in the office at 8.00 am every day and usually stays late, so she is very hard-working. Her boss says this is very motivating to others. Her colleagues have a lot of respect for her work and attitude.

She is also very creative person with a lot of good ideas for the future of the company.

C. Look again at the adjectives in Exercise A. Which do you think are the three most important for a) a boss; b) a colleague in a team? Discuss your answers with a partner.

• I think a hard-working boss is important.
• I think to work with ambitious people. The give me energy.
• I think creative people are important.
• I think all the people are punctual.

1.1.3 Now open your Market Leader book on page 75 and develop exercises A to E on advertising and markets.

A. Listen ad repeat these numbers.

B. Listen and part of a sales presentation and underline the correct number in each sentence.}

1. Last year, the company had a market share of 10.3 per cent.
2. Last year, for the launch of Sparkle lite, the advertising budget increased by 13 per cent.
3. Last year, the company sold more than 850,000 units for Sparkle.
4. The new advertising campaign cost €900,000.
5. The company wants to increase its market share to 11.5 per cent.
6. Next year, the company wants to sell 210,000 units for Sparkle.

C. Match the beginnings of the sentences (1-5) with their endings (a-e).

1 Coca-Cola is a mass-market product; it             a) is a small but often profitable market.

2 Selling special-interest holidays is a                 e) sells to large numbers of people

   niche market; it

3 Rolex watches sell in a luxury market;                d) high-quality and expensive goods.c) is in the producer’s country.

They are

4 An export market                                              b) is outside the producer’s country.

5 A home market                                                 c) is in the producer’s country.

D. In pairs, think of products which match the types of market in Exercise C.

E. Which medium is the best way to advertise these products? Choose from the list below. Discuss your ideas with a partner.

• Newspapers /magazines :                             a health magazine
• Online / internet ads:                                               a new chocolate bar
• Billboards /hoardings:
• TV / radio commercials:                               a sport car
• Mobile ads:                                                   a smartphone
• Leaflets /flyers:                                                        

Free samples:                                                a perfume

1.1.4 On page 83 of your Market Leader book, develop exercises A to c on describing companies.

A. The sentences below describe two companies. Dalotek and Green Shoots. Choose pairs of sentences which describe similar things and write them in the correct column of this chart.

B. Underline the verbs or verb phrases which mean the same thing in each pair of sentences in the chart in Exercise A.

• John Smith started Dalotek in 1960.  / George and James Hawkins began Green Shoots in the 1920s.

• It has a workforce of 2,500 / It employs about 35 people.
• It manufacturing cars parts / It makes garden products.
• It introduces one or two new components each year / It launches 12 new products a year.
• Green Shoots supplies the gardering industry / Dalotek provides components for the car industry.

C. Use the verbs you underline in Exercise B to complete this company profile.

GNK Services

GNK Services began in 1989 when Dieter Norland left his job as an engineer in the computer industry. The companies make high-tech security alarms and export its products all over the world. It has a workforce of 150 people at its factory near Rotterdam, although the company’s head office is in Amsterdam and employs a staff of 20. The company introduces a number of new products each year. GNK Services supplies products to the security industry and provides domestic alarms for the general public.